All Marketing Should Be Optimized – Geoff Livingston & Gini Dietrich

[Note from Lee: The growing trend towards integration of marketing and communications disciplines has brought a tremendous demand for guidance and insight. I'm happy to say that my friends Geoff Livingston and Gini Dietrich have published a new book about just that...

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Online Marketing News: Facebook IPO: Worth $140 Billion, Google Penguin & Panda Party Crash, G+ Ghost Town

Social networking for retailers makes sense right? Make your brand visible where your consumers are spending the most time. This infographic from Campalyst shares information on one of the things that helps makes retailers successful online, a social presence...

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Hubspot adds ESP functionality, targets larger enterprises

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Facebook may be economic, jobs driver

Facebook may be economic, jobs driver
Out of thin air, Facebook is evolving into a global driver of jobs and economic growth. But how big is the impact? That's a matter of much debate. The social networking giant set to launch a massive public offering this week has spawned dozens of startups and thousands of apps that aim to get access to Facebook's 900 million users...

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Facebook investors to cash out more shares

Facebook investors to cash out more shares
NEW YORK (AP) — Insiders and early Facebook investors will be unloading more of their shares in the initial public offering, the company said Wednesday, as they take advantage of investor demand. Facebook said in a regulatory filing that 84 million shares, worth up to $3.2 billion, will be added to the offering...

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